Amber Jones

Photographer, videographer, storyteller.

Amber has always been drawn to moments of unrehearsed life in the wild that inspire thought; that creates a connection between the viewer and the subject. After years of chasing the sun and many surfboard-riding humans around the world with her camera, she has become adept at creating imagery that evocatively transports the viewer into her place and time.

What started out as an action sports photography passion quickly flourished into a commercial career, telling stories across tourism, lifestyle, and underwater campaigns which sees her pairing up with agencies across NZ and the globe in not only photography but also directing campaigns.

“My photography and film direction will most often lead you toward unchartered territories and I am always seeking to connect my work to the environment and entice the audience to jump in and immerse themselves in it. Marrying large-scale advertising campaigns with the paradigm shift of conscious consumerism is at the forefront of what I do. Although the ocean and everything that inhabits & recreates within it inspire me most, I am also moved by early light, craftsmanship, sustainable practices, and athleticism.“

Clients have included;

Spark, ATEED, Mazda global, Under Armour, Cancer Society sunscreen, Discovery channel, Tourism Japan, Pita Pit, Icebreaker, Subaru, DB breweries, TOMs shoes, Bird & Knoll.